Calgary Marketing Help: Shared Marketing Campaigns For Small Businesses

Calgary Small Business Marketing Help Tips

Small businesses do not always have the cash on hand to create a large marketing campaign by themselves. In all cases, its nicer to save money if you can get the same results anyways. One way to save money on your marketing campaign and maybe even enhance your results, is to "buddy up" with another business in the Calgary area and market together.

Split the cost of flyers, mailers, and promotional items and materials by printing ads and contact info for both Calgary businesses on them. Create a shared marketing campaign. Its common practice even to share a marketing campaign with three or more businesses at once, depending on the tactics employed in your marketing strategy. Magnets advertising multiple companies are a great idea, as they are useful and consumers can even be grateful to have a convenient "go-to" list of contacts right there when they need something.

Its best to create a shared marketing campaign with a business that complements yours, that can possibly add in some way or be useful to people who also use your products or service. A landscaping service may want to team up with a window cleaning service, but probably would not want to be in a shared campaign with a business selling lawn mowers. That would create cross purposes in the ad and only benefit one or neither of you.

You may be surprised how willing other Calgary small businesses may be to share a marketing campaign with your business. Its easy to propose, and easier to get done. You can propose sharing ad space 50/50, or perhaps giving them a quarter of the page of the mailer, in exchange for paying 25% of the cost.

The best thing about this strategy is you may be able to combine mailing lists, magnifying the reach of your Calgary marketing campaign. For more Calgary marketing help, visit www.calgarymarketinghelp.com.