New Marketing Techniques That Really Work For Calgary Businesses

In a previous post, I mention that there are other easy, cheap ways to bring in customers in addition to using the old staple marketing techniques. In order to keep up with competition in Calgary, who are surely doing the same thing, you need to take advantage of the advertising opportunities presented by all the new types of technological gadgets being used today.  

"Did you know 10% of all your website traffic comes from someone using a mobile cell phone or a tablet such as the iPad? If you do not have a version of your website optimized for mobile phones, you could be losing 1 in 10 customers, every day"- Calgary Internet Marketing Company

In addition to having a website and making sure it can be accessed using a phone, another cheap, relatively fast and easy thing you can do is make a Facebook page. Facebook is an extremely popular social network on the internet used by millions of people everyday. It is a free or, if you pay someone to make and upkeep it, very inexpensive way to advertise, and even better, it offers automatic targeting, because the only people who you will be advertising to are those who have expressed an interest in your company, service, or product. Like anything on the internet except paid ad campaigns, the results are usually slow at first but will show a steady increase over time.

How it works:

1. Make a Facebook account if you don't have one already.
2. Make a Facebook page about your company. 
3. Fill in all relevant details about the company and its products. 
4. Upload some great pictures, a cover photo, and use the update section to say anything you might want you customers to know about, such as a new product you offer, a promotion the company is having, or even a new product in the works that you would like feedback on. 
5. Get likes by running a Facebook ad campaign, asking for likes on your regular website, and by asking past customers or friends and family to like your page. Then, people who they are Facebook friends with will see your page and may Like it too. I will write more on gaining Facebook likes later. 
6. Each person that "Likes" your FB page will automatically see any updates you post to your page on their own Facebook status wall. Direct marketing at its finest!

You will want to interact with customers, go to check on them and comment on their Facebook posts also, to let them know you are interested in their lives. This is my number one tip for gaining customers and recommendations on Facebook. Interact with your customers, not just on your page, but by looking at theirs and commenting on the portion of their lives they post up for you to see.

Is Your Alberta Business Boring? Alberta Marketing Help

Alberta Marketing Help 

Think capturing the online market is not the best idea for your Alberta business? Think again!

How your business could benefit from using a marketing team that specializes in Alberta marketing

Every business needs a hook, a reason why customers should choose them over the other guy. What's yours? Are you hooking a lot of customers with it, as many as you would like to? If not, you might consider rethinking your hook and making your business interesting again, the go-to place for the services or products you offer!

To make your business interesting, you need to think like a customer, and make them think you are the best business to fulfill their needs. For some, this is simply the first business they see that offers what they need. The marketing strategy for this would be to do things like making sure your name starts with an A and appears first in the phone book, and other strategies to that effect. Triple A (AAA) sound familiar? Their name is definitely one of their business marketing strategies!

For a great percentage of customers, however, other things will effect who they choose to do business with. Your business needs to cater to one or more of these things, such as saving money, being the highest quality, easiest to work with, or maybe getting things done the fastest. What might be the most common thing your particular group of customers would be concerned about? You need to find that out, and then market it! Market it loudly and interestingly and make sure everyone knows who to go to for it.

But you also, are interested in saving money, of course.  It may be time to hire a business or marketing consultant in order to get some marketing help Alberta businesses cannot do without. Advertising campaigns are very expensive, and while affective at getting your name out there and creating new customers, they create no lasting presence and must be continually paid for in order to bring in more customers. Marketing, especially online marketing, where there are thousands of potential new and returning customers, does not just mean ad campaigns, in fact that is just a small or nonexistent part of it. A online marketing expert can help you create a lasting, positive presence on the internet that continues to net in an ever increasing amount of customers long after you are done paying for their services.

Re-Tune Your Alberta Marketing Strategy, Easy and Fast!

World Class Marketing Strategy for Alberta 

Raise your profit margin in Alberta with a successful marketing strategy

How hiring an Alberta Marketing Strategy expert could make the difference for the your company

Does your Alberta marketing strategy help you achieve your profit goals? Or is it time for a tune-up? Marketing has changed in the last decade so much that all the old rules, while most are still valid, are in general far down the list of things you need to be doing first in your advertising campaign, as well as in other things you could be doing to bring in customers to your business and your website.

In addition to staple practices like keeping a contact list in order to mail adverts to past customers, and being an active presence in your local community, there are other great and cheap ways to bring in a lot of customers these days, mostly thanks to the internet and websites. Paying thousands to advertise on the internet is the worst thing you could do as far as being cost effective goes. There are ways to build a solid permanent presence on the web that brings in customers much more inexpensively than paying for advertising.

It may be time to hire an online marketing business consultant if you have not changed anything about your business strategy or marketing campaign in years, or even if you have and the competition is still getting ahead of you. Think there is nothing much you could change? Think again! Marketing is a fine science, especially in these days with so much technology to work with, and those who have studied and practiced it know exactly what to do to make your business grow and increase your profit margin. Spending too much time worrying about being in the red? Its definitely time to hire an Alberta marketing strategy consultant, and get back to being in the black!

5 Key Marketing Tips for Alberta Businesses: Alberta Marketing Expert Advice

Alberta Marketing 

Business in Alberta can benefit from targeted Alberta marketing strategies

Marketing in Alberta? You will want an Alberta marketing expert

This short and sweet list of Alberta marketing tactics should be second nature to any business owner. You would be surprised to learn how many Alberta business owners actually do NOT do one or more of the things on this list, however! If you are not doing everything on this list, you are definitely missing out on a lot of potential customers and profits. If you need to, it can be a good idea to hire a professional marketing consultant to help you on your way to completing this list.

1. Build a contact list

Repeat customers are every business's best kind of customer. People who have already done business with you and know what you are about, and still want to come back to you, are a gold mine of easy profits. It should be your top priority with every customer to get as much contact info as you can out of them to be able to sell to them again. Get their mailing address to mail them promotional offers and advertisements. Get their email to do the same. Customers who have previously bought from you are more likely to use your business again. Make the most of every contact you can get.

2. Promote with Contests

Make doing business with you or buying your product more attractive with a hook-in, such as a free offer or giveaway contest. Get potential customers to interact with and remember your brand and products or service by having them sign up for a contest. Make them more open to purchasing from you by offering something for free, just make sure you have something even more valuable and useful for them to purchase or subscribe to.

3. Get to know your customers

Interact with your customers, by creating a blog, forum, or even sending them survey emails or conversational emails. Ask your customers about themselves, and learn what they want and need. Tailor what you are offering to what they need. Research your target market, and become what they want.

4. Be seen

Sometimes, brand recognition is all it takes to make a customer decide they want to purchase from you. If they have seen your logo before, or heard someone talking about it, they trust it, and trust from the get-go is a major step to making sales. Get your image or logo out there, have a slogan or motto, make yourself known on internet forums and social networking sites, billboards, and various media and reading materials.

5. Build a contact list

I can't stress enough how important it is to build your customer contact list. Buying email lists off the internet, even "targeted" ones, is much less effective than simply asking a previous customer if they are interested in a new product or service you offer, or in partaking in a new promotion event you are hosting. Your easiest selling will be to your customer contact list.